Today’s column from CBS Chicago …
(CBS) Over the weekend, the Big Ten pulled off a heady play when the league leaked word that it’s mercifully dumping the much-maligned Legends and Leaders divisional monikers in favor of geographical names.
However, when it comes to actually rallying to win this conference name game, the Big Ten still stopped short of the goal line.
And Jim Delany’s league has more work to do.
On Saturday, ESPN.com reported that the Big Ten will finally replace the confounding Legends and Leaders names with the clear-cut East and West when Maryland and Rutgers join the expanding league in 2014.
In an additional refreshing move, the Big Ten West also will reportedly now include the six teams located in the Central Time Zone – Illinois, Iowa, Minnesota, Nebraska, Northwestern and Wisconsin – as well as nearby Purdue. Meanwhile, the Big Ten East will include the Eastern Time Zone schools of Indiana, Maryland, Michigan, Michigan State, Ohio State, Penn State and Rutgers.
It’s clean. It’s simple. And it’s smart.
But it also isn’t enough.
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