What I Like – And Don’t – About The Illini Rebrand


My April 17 column from CBS Chicago

(CBS) These days in college sports, it almost seems as if the game of fashion is more important than the actual games themselves.

And when it comes to recruiting, it actually might be.

With all that in mind, I’m pleased that the Universityof Illinois upped its fashion game this week with the unveiling of a new Nike-driven rebrand that’s been 18 months in development and culminates today at Niketown on Michigan Avenue with an event featuring basketball coach John Groce, football coach Tim Beckman and athletic director Mike Thomas, along the flashy new Illini apparel.

Overall, I like the new logo, look and color schemes for Illinois’ basketball and football uniforms, although there of course are some things I like more than others. Here’s my rundown of what I favor and disfavor with the new Illini duds:

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